News
Press Release
enlyten's Official Spokesperson Shaquille O'Neal did not announce his enlyten deal on the TV or in the newspaper, he used twitter. twitter is a social networking website that allows users to easily announce their current thoughts, moods, or even what they're eating for dinner. Darren Rovell, writer of CNBC's "SportsBIZ" blog comments:
...The Phoenix Suns center currently has more than 500,000 people following him on Twitter, which ranks as the eighth biggest following on the entire site, according to Twitterholic.com. The only people ranked ahead of O'Neal are Britney Spears, Ashton Kutcher, Barack Obama and Jimmy Fallon...
You can read more about Shaq's "groundbreaking" announcement on http://www.cnbc.com/id/30014050.
Keep up with enlyten on twitter:
Official announcements and general company news
Our founder and CEO Lynn Mitchell
Our Official Spokesperson Shaquille O'Neal
enlyten is pleased to announce the signing of four time World Champion and NBA All Star Shaquille O'Neal as the official enlyten spokesperson.
enlyten's use by the Syracuse Mens Basketball team has been mentioned in the New York Times "The Quad" college sports blog. Author Pete Thamel observes:
...*The Syracuse trainer Brad Pike had a difficult task to keep his players hydrated. He mixed the players’ Gatorade with an electrolyte additive called Gatorlytes and gave them something called Enlyten, which look like those minty breath strips. Players pressed them in their cheeks to help them hydrate....
Click http://thequad.blogs.nytimes.com/2009/03/13/after-6ots-a-few-notes/ for the full story.
No comments:
Post a Comment